Content Marketing, Part 1: What is Content Marketing?
With the emergence of social media and search, content marketing has taken on a new role. There are new opportunities which didn't exist, and most marketers don't understand how content can be utilized on the web. Using a variety of channels to create powerful content will dramatically change the way consumers see your company.
Length: 28 min.
You will learn:
The challenges of content marketing
How different web channels are used together in content marketing
The psychology behind content marketing in the internet era
About examples of successful, innovative, content marketing