Many B2B businesses may think that Content Marketing is either ineffective or not necessary for their type of business, but if your competitors are gaining an advantage with Content Marketing, then you're losing out on an opportunity. Discover the major challenges that B2B content marketers are facing, and learn the importance of establishing an editorial process and an editorial calendar. Use these tools to create consistent compelling content that continues to excite your audience and drive interest for your business.
Length: 12 min.
You will learn:
Which types of content are most relevant for B2B marketers
Why editorial calendars are essential, even for small B2B companies
Proven publishing processes for small and big B2B companies