B2C content marketers face different problems from their B2B peers, including getting budgets approved and quantifying their impact for management and C-level executives. Discover how B2C marketers are staying on top of the game by being effective and showing that effectiveness to their management. Avoid the common challenges or learn how to overcome common objections by demonstrating the value of your Content Marketing.
Length: 17 min.
You will learn:
Why the old AIDA model is no longer enough for B2C Marketers
How arbitrary measurement factors only hold weight when compared to real results
How to measure content effectiveness in real numbers