While Content Marketing has been a big buzzword as of late, it is far from new. Companies have been producing content for marketing for over a century, and it has always been effective at keeping customers engaged. Discover how Content Marketing has helped many companies acquire customers and encourage new and existing prospects to continue to buy their products and services. Use the experiences of other companies for your benefit and learn how other companies have used Content Marketing to raise brand awareness.
Length: 19 min.
You will learn:
The new role brands play in marketing
The numerous tactics B2B and B2C marketers employ, how many at one time, and which ones perform strongest
How one media company attracted one million views for one journalist's story on the first day it was published
Where to find 100 more examples of content marketing done right