Due to their size, enterprises can use a wider variety of marketing tactics than their smaller counterparts; however, that does not always mean they are using them more effectively. In this workshop, Greg talks about the different content marketing tactics that enterprise-sized companies find effective as well as those that they are using with less success. Greg discusses everything from white papers, to video marketing, to social media tactics. Implement these 17 tactics for your business and become an enterprise marketing master.
Length: 59 min.
You will learn:
10 marketing tactics that enterprise-level companies find effective
7 tactics enterprise marketers are using with less effective results
How all 17 of these tactics can be implemented successfully for the best results in a large company
Why it may be important to rethink the structural organization of your marketing department