Content Marketing Workshop: Testing Videos for Conversion - 12/18/2013
YouTube views are not money, but when harnessed appropriately video views can lead to conversions. In this video, Greg covers how YouTube can influence consumers to purchase, and in particular how to test and optimize videos to increase conversions. Learn how to leverage the video platform for your advertising and marketing needs.
Length: 58 min.
You will learn:
The adjusted marketing funnel and the consumer's online path to purchase
Reasons consumers share videos, particularly the emotional reasons
How video can impact brand favorability and likelihood of purchasing
How Orabrush tested and re-tested until their videos grew viral