Content marketing teams too often are given a goal of creating brand awareness without factoring in how this goal works within the sales funnel. In this lesson, Greg sheds some light on the importance of creating a 7-step content marketing plan that focuses on moving prospects toward a purchase. Each piece of content you create should move a particular persona through a particular step in the purchase process. Learn the importance of creating a strategy that includes much more than just content creation, and focus on patching gaps in the sales funnel to create a simpler path to purchase.
Length: 31 min.
You will learn:
How a full-fledged content marketing effort is more important than a big budget
The importance of identifying personas when creating your plan
The 7 steps of a Content Marketing strategy
Key questions and points to cover for each step of your content marketing plan