How often do unwritten strategies get executed according to the plan? When a plan is put down in writing, it is easier for you and your team to stay on the same page, hold true to the plan and identify the keys to success. In this lesson you will learn why a written content marketing strategy is important to have and what it should include. This will enable you to write your own content marketing strategy that defines how you will engage each of your audiences and what metrics you will use to determine success.
Length: 32 min.
You will learn to:
Construct an effective marketing strategy that details key factors for success
Identify the six factors that are essential to a successful marketing plan: What, Why, When, How, Where, and Who
Define the right metrics to distinguish between an effective strategy and a profitable strategy
Determine which channels are best suited for engaging each of your different audiences