Even though in-person events are not necessarily digital, they still rank as one of the very best tactics among content marketers. The digital aspect of in-person events comes in later, when content marketers can repurpose a transcript or a series of slides into a digital piece of content that lives on their websites for years to come. In-person events along with webinars and webcasts take advantage of the urgency associated with a live event, and that urgency paired with sound rhetoric practices can turn an average topic into an exciting spectacle. See how events and webinars can inform your prospects quickly and create a lasting series of content for your website.
Length: 18 min.
You will learn to:
Give examples of in-person events that are relevant in a given industry
Leverage an in-person event to create digital content
Explain best practices for using Meetup to organize in-person events and groups
Distinguish the differences between webinars and webcasts