Influencer Marketing, Part 1: Discovering Influencers
There are great benefits to having influential people act as evangelists for your brand, but how do you find these people? In this lesson, Greg discusses the characteristics of opinion leaders, and he shows some tactics on how to find these people. Gain a better understanding of the traits and characteristics of influential people, and use your newfound skills to traverse the online ecosystem to find the most relevant and helpful influencers in your vertical.
Length: 23 min.
You will learn to:
Recognize the key characteristics of opinion leaders
Understand how opinion leaders will help improve your business
Locate opinion leaders in your industry
Identify some of the ways you can attract opinion leaders to your brand