Influencer Marketing, Part 2: Nurturing Relationships
The only way to gain the trust of your influencers is to earn it. Fortunately there are strategies that you can use to gain their trust in way that is long lasting and time efficient. In this lesson, Greg covers how to nurture relationships with key influencers, because getting an influencer to share your message is often a complex process. This lesson will help you learn more about how to engage influencers in meaningful ways that will build healthy relationships.
Length: 17 min.
You will learn to:
Identify how information flows to and from your top influencers
Study and track your influencers actions and what they are sharing
Develop strategies to earn the trust of influencers
Recognize opportunities to connect with influencers and engage them at the right times