Influencer Marketing, Part 3: Demonstrating Impact
Much of the success of any influencer marketing program relies on the actions of people outside your organization, and as a result influencer marketing is inherently fickle and difficult. However, metrics that prove your marketing efforts are valuable is a key part in keeping this program going. In this this lesson, Greg discusses how to demonstrate the impact of your influencer marketing efforts. This knowledge helps you attribute the right amount of budget to your influencer marketing campaign by allowing you to track and understand the impact of having influential people talking about your business.
Length: 16 min.
You will learn to:
Recognize the importance of tracking influencer marketing impact
Identify some of the best metrics to track influencer impact
Describe some of the best practices for increasing influencer marketing impact
Distinguish between measuring influencer marketing outcomes vs outputs