For a long time, content marketers got away with telling their C-suite executives that they were spreading brand awareness. This is no longer the case. More and more, managers are demanding measureable proof that marketing content isn't just reaching people, but actually driving revenue and delivering other positive business outcomes. Greg shows why tracking the effectiveness of your Content Marketing campaigns is vital. If you're not already getting the ROI question, you can expect to hear it soon. Learn why you should be ready for this question and how to answer it with real numbers.
Length: 41 min.
You will learn:
The importance of using UTM tracking parameters for your campaign