Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy
Taking your existing TV commercials and putting them on a YouTube channel is not a YouTube video marketing strategy. A great video marketing strategy should leverage the unique behaviors that users crave on YouTube. Successful vloggers respond to comments on their videos, and brands should too. Successful YouTube stars release multiple videos a week, and brands should too. Successful YouTube channels create videos beyond 30-second commercials, and brands should too. Greg covers these tactics and more as he introduces the world of video marketing. See how to create a YouTube marketing plan that excites your viewers and garners attention from those beyond your core audience.
Length: 16 min.
You will learn to:
Recite the seven marketing strategies that lead to video marketing success
Explain why it is essential to incorporate YouTube into your broader social media marketing strategy
Compare the various types of video on YouTube
Select the types of video that best fit your Social Media goals and objectives
Plan your video content around a consistent schedule that engages your fans