Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact
Creating a strategy behind valuable video content is only step one. Step two is getting people to watch your videos and eventually take action. Increasingly, paid promotion is the path to gain exposure, even if using paid promotion is used only to jumpstart a video into the limelight. Also necessary for gaining exposure is getting your video shared across other channels and on blogs. Start using paid promotions to get your videos in front of the right prospects, and then measure how these video views are converting viewers into customers.
Length: 15 min.
You will learn to:
Point out how paid promotion on YouTube can jumpstart your video views
Identify the differences and benefits between in-stream and in-search ads for YouTube
Convey the importance of getting videos shared across blogs and other social channels
Measure the impacts of how video-related metrics lead to customer acquisition