Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video
Organic spread is not always enough. Influencers don't always share your message and basic optimization may not get you ranking for highly competitive keywords. Often, paid promotions are the best way to get your videos watched by the audience who is most likely to find your message valuable. See how this strategy can work well in the Mobile space, and discover what metric is worth measuring when determining whether your campaign was successful.
Length: 14 min.
You will learn to:
Recognize how paid promotions can boost organic reach on YouTube
Develop a basic strategy around promoting videos with paid media
Explain the distinct advantages mobile videos has over standard desktop-only videos