Content Marketing Fundamentals: Who Are Effective Marketers...And How They Measure
What do effective marketers do that inneffective marketers don't? The answer is more, more of everything. In addition to doing more, they also measure in ways that enable them to track the effectiveness of each type of content they're creating. Learn what effective marketers are doing and recognize how effective measurment can enhance your Content Marketing program.
Length: 9 min.
You will learn:
What seperates effective content marketers from ineffective content marketers
How various channels affect a customer's journey to purchase
The importance of multi-channel funnels when analyzing the effectiveness of your campaigns