Other online marketing efforts drive traffic to your website. Conversion Optimization takes this traffic and turns it into buying customers. Bryan outlines why Conversion Optimization is vital for pushing the customer to the next step in the purchasing process so that they end up completing their goal. Learn why Conversion Optimization is extraordinarily valuable and how it can maximize online sales.
Length: 10 min.
You will learn to:
Key terms to know for Conversion Optimization
Why credibility is vital for conversion rates
How Web Analytics ties into Conversion Optimization
The AIDAS purchasing model and its relevance for converting customers