A wide range of products and consumer types makes designing the perfect landing page one of your most challenging tasks. The bigger your business, the more extensive and detailed your landing pages should be. An in-depth understanding of your customers will help you create an effective landing page strategy based on the only thing that counts: Providing a solution for their specific needs.
Length: 61 min.
You will learn:
A seven step strategy for improving your landing page
The importance of understanding where your customer is in the buying process
How small and medium businesses can take advantage of major opportunities in landing pages
Why detailed customer personas lead to higher conversion rates