Conversion Optimization Workshop:Persuasive Planning Using Personas - 12/11/2012
What are your target customers' wants and needs? Every customer is unique and different, and pretending to know everything about them only weakens your marketing efforts. Find out how to overcome these challenges and effectively relate your businesses value to the maximum amount of customers.
Length: 62 min.
You will learn:
The value of emotionally understanding your customers
How stereotyping demographics will blind your business
How to refine your content creating process
How to communicate more effectively with potential customers