Conversion Optimization Workshop: Quality Score, Big Data, and Customer Conversions - 06/20/2013
Big data is allowing search engines to determine quality score on a much more accurate basis, and a low quality score can essentially act as a penalty that forces your PPC campaign to pay thousands of dollars monthly in excess ad spend. With big data playing such an important role in search today, the quality score calculation is becoming more and more about providing a great user experience and less about tricking the search engine. This may seem harsh, but everyone benefits; after all, highly relevant landing pages are much more likely to convert than less relevant ones. Follow Bryan in this workshop as he explains why Google encourages better quality scores and how you can raise your quality score by optimizing your landing pages and ad relevance. Tackle your PPC campaigns with a renewed understanding of how quality score is calculated, and take the simple steps that any-sized company can afford to improve the quality score of your ads.
Length: 50 min.
You will learn:
Just how big is big data
The history of quality score
How quality score is calculated
How good landing pages can save your PPC budget thousands of dollars every month
How to analyze ad relevance, landing pages, and overall experience to determine quality score