Conversion Optimization Workshop: Special Guest Phil Sharp - UserTesting.com, Know What You Don't Know - 07/16/2013
With basic analytics tools you're able to diagnose what users are doing on your site, but without watching a user actually perform a task on your site it's tough to understand why. Special guest Phil Sharp from UserTesting.com explains why you should be getting insight and feedback directly from customers themselves, and he shows you where to get unbiased input on what you can do to cure what ails your site. Use Phil's guidance to learn what to test for, where to gain thorough insights, and how to act on your newfound feedback.
Length: 49 min.
You will learn:
Why Analytics answers 'what' but not 'why'
Why you only need 3 to 5 user tests to diagnose most problems
Where to go to get unbiased, honest, qualified feedback for your site
How to test everything about your site, from navigation to checkout