Conversion Workshop: Building Powerful B2B Landing Pages - 05/22/2013
Businesses look at landing pages quickly: they need to understand the product, develop a need for the product, and have a way to get the product. In this workshop, Bryan outlines the key aspects of B2B landing pages, and he focuses on three main keys that drive conversion. Bryan compares the landing pages of three similar products and analyzes the effectiveness of their layouts, explaining how these key aspects convert a view into a sale.
Length: 51 min.
You will learn:
How to identify the three most important things on a landing page
The order in which key parts of a landing page should be introduced
How to use a landing page to direct the viewer to a call to action
How to analyze and improve the hotspots of a landing page