Conversion optimization should be the primary driving purpose behind a website design. Therefore, it's vital to consider ways to incorporate conversion influencing factors before ever designing a single page. In this video, Bryan explains why you should run through the processes that each persona will go through on your site, and then he shows the process of how to include conversion-based design concepts in each step of the process. Start your redesign with a purpose and optimize the conversion opportunities of every part of your site.
Length: 22 min.
You will learn to:
Identify what to focus on when designing for an online environment
Focus on the stages of the purchasing process for each persona before actually designing a page
Judge what elements matter in the grayscale phase of design
Give examples how color can be used effectively to call attention to particular elements
Survey the stages of testing that must take place before publishing a new site design