With the rise in popularity of smart phones, email is again a powerful way to reach customers and create lasting relationships. With more data available than ever before, emails can be targeted and personalized in a way that maximizes conversions. In this lesson, Bryan delves into how email marketing programs have shifted from spam blasting to well-targeted relationship building. Create an email program that customers will find valuable, and create lasting relationships with well-targeted messages.
Length: 20 min.
You will learn to:
Weigh the importance of personalization for creating engagement with your customers
Criticize how subject lines can influence open rates and conversion rates
Apply methods for building and maintaining high-quality email lists
State reasons to use holistic marketing automation systems for personalizing email campaigns