It's no secret that Amazon is the king of ecommerce, and at the root of their success is their cultural dedication to optimization and testing. They were one of the first major companies to adopt A/B testing and big data automation. In this lesson, Bryan dissects how Amazon has captured such a large piece of the ecommerce pie. Learn what Amazon has done right, and discover how the tools available in today's marketplace enable smaller and medium-sized companies to compete with Amazon's data-driven business.
Length: 34 min.
You will learn to:
Recite the four pillars of Amazon's success
Identify the data-driven and test-obsessed culture of Amazon
Explain how Amazon has leveraged automated systems to generate hyper-relevant content
Apply strategies to compete with Amazon by scaling personalization with automation