It's no secret within the advertising world that buying habits vary depending on the type of audience. Tech geeks are likely to purchase computer gadgets. Car enthusiasts are likely to buy car accessories. Brides-to-be are likely to purchase wedding dresses. The list goes on. With online display ads, audience-based targeting enables advertisers to leverage existing data to target the correct people. In this lesson, Frost talks about how audience-based targeting can help bring the right people to your website. Discover the various types of audience based targeting, and start focusing on the prospects who matter most.
Length: 16 min.
You will learn:
The definition of audience-based targeting
The different types of audience-based targeting and the benefits and limitations of each
Ways to use audience-based targeting to bring new and existing users to your site