How can you battle banner blindness to ensure your message is seen? By choosing the right kind of ad in the first place. Learn the important differences between billboards and leaderboards, sidekicks and filmstrips, pushdowns and interstitials. Because contrary to banner blindness mythos, consumers do see, and respond to, the right ad in the right context.
Length: 9 min.
You will learn to:
Hypothesize how targeted banner ads work to lower banner blindness rates
Relate text ads to keyword search relevance
Show how sidekick and filmstrip bring multimedia to your ads