Don't just buy ad space; reach a specific customer. Learn the digital display advertising flow, and see how the Demand Side Platform (DSP) connects your advertisements with the best possible audience. You'll see how the relationship between ads, servers, browsers, and cookies conspires to get your message in front of the most receptive customers.
Length: 10 min.
You will learn to:
Differentiate between buying ad space and reaching a customer
Survey how data, cookies, and bids determine who sees which ads
Show how making conversion harder improved one publisher's profitability