Successfully targeting customers requires data... the more user-specific, the better. That's what cookies are for, and the better you understand them, the better off you'll be. Learn the ins and outs of the types of cookies, how they work, and what you can do with the information. You'll discover how you can use this behavioral data to refine your advertising message for increased personalized relevance.
Length: 18 min.
You will learn to:
Explain how cookies gather data
Distinguish what kind of data you can gather
Analyze and apply the data to deliver better more relevant ads