Targeting is about more than just aiming for the right context: It's about leveraging customer intent. You can get a more relevant message to individual customers by speaking to their past behavior. Gathering data on browsing habits, traffic patterns, past purchases, or abandoned carts lets you refine your messaging, become more relevant to the customer's needs, and increase their likelihood to convert.
Length: 15 min.
You will learn to:
Construct your ad so it is even more relevant
Support how search boxes help you advertise
Classify different ways to track your targeted audience
Apply tracking data to decide where to place your ads