Impression-based targeting is the ability to control when and where an ad will be served across the web. This includes targeting based on contents of the page or the time of day. When considering the multitude of purchasing habits of consumers, advertisers can greatly leverage impression-based targeting tactics to optimize the effectiveness of their ads. Learn why impression-based targeting can be a vital tool in the hands of effective advertisers.
Length: 10 min.
You will learn:
The benefits of impression-based targeting
The differences between "category" and "keyword" contextual Targeting
How impression-based targeting can allow or restrict ads on specific websites through domain targeting
Several methods of geotargeting based on the physical location of users
Ways to use specific date and time in order to target ads