Display ads, meaning banner, video, and rich media ads, can catch the eyes and interests of consumers by using visual elements of text, logos, images, and animations. Throughout this lesson, Frost introduces and defines Display Advertising, and he shows how and why companies use Display Advertising to reach audiences on all types of devices. Gain an understanding of the display ecosystem, and learn how display can impact prospects at all stages of the buying cycle.
Length: 18 min.
You will learn:
How to define and identify Display Advertising
Various types of Display Advertising
The purposes behind why brands use Display Advertising
A multitude of targeting tactics including impression-based and audience-based targeting
The general layout of the Display Advertising ecosystem