Ready to squeeze the most out of your display ad campaigns? Then it's time to optimize. Whether you're swapping a single variable, overlaying various pieces of data, or adjusting multiple variables algorithmically, systematically tweaking various targeting and ad delivery details will help you maximize your campaign's effectiveness. Empower your display ads by leveraging existing data to deliver the right ads to the right prospects at the right times.
Length: 16 min.
You will learn to:
List the various types of optimization available for display advertising
Explain the differences between single dimensional optimization, data overlay optimization, and multi-variate optimization
Summarize the importance of cross-screen optimization in today's digital landscape
Give examples of how cross-device matching is possible with existing technology