Both sides of Display Advertising need technology to sell or buy advertising inventory on the web. In this lesson, Frost discusses the main goals of each side along with the tools and technologies they use to reach these goals. See how advertisers create interest in qualified users and how publishers deliver the right impressions using the technology available in the Display Advertising space.
Length: 15 min.
You will learn to:
Distinguish how each side of Display Advertising uses technology to purchase or sell ad inventory
Identify the technology components utilized by publishers and advertisers
Achieve they supply-side goal of revenue maximization
Produce the demand-side goal of maximizing return on ad spend