There's a vast array of ad inventory types in display advertising, and it's important to understand the various types of ad inventory available when choosing to advertise across the web. For some campaigns, rich media ads may be great for capturing the user's attention. For other campaigns, banner ads may function well for spreading brand awareness. In this lesson, Frost discusses what advertising inventory means to advertisers and the many benefits and opportunities of each ad type. Expose yourself to the many display ad options, and start considering how you'll deliver your message to your prospects.
Length: 15 min.
You will learn:
The different types of display advertising inventory
The standardization of various ad units most commonly used today
The value and sales details of several ad inventory models