At the end of the day, people are going to be talking about you, or not talking about you, because of your content. But beware; the rules for writing content have changed in the last 10 years. Now writers need to write content geared towards search engines and readers. Getting writers to implement SEO principles is hard but will make a huge difference.
Length: 17 min.
You will learn:
How to help content writers be more visible on the internet
Why continuously using analytics will help writers think like marketers
How to get your marketers and writers on the same page
The value of understanding where your traffic is coming from and how it helps you refine your content