Fundamentals Workshop: Diagnosing Digital Marketing Failure - 03/11/2014
Digital marketing failures come in all kinds of shapes and sizes, and diagnosing and identifying the root of website problems is the first step in fixing them. Website problems could stem from bad design, bad SEO, bad process, or even bad marketing. Throughout this recorded workshop, Matt covers the various types of problems that can arise on struggling websites and the process of walking through various processes to diagnose digital marketing failures. Find the core reason your site is having trouble, and then the process of fixing the problem becomes much simpler.
Length: 54 min.
You will learn:
The importance of proper diagnosis for website problems
How to conduct an effective walk-through of a website
The various types of website problems including marketing problems, SEO problems, design problems, and process problems
Questions to ask when diagnosing various types of problems