Fundamentals Workshop: SEO Is Dead: 6 Skills SEOs Need to Stay Relevant - 07/10/2013
Search Engine Optimization isn't exactly a dead set of techniques, but it is an ever-evolving one. And this is why SEO specialists must continue to expand their skills to be an effective overall marketer in addition to a fantastic SEO specialist. Matt covers 6 invaluable skills that enhance an SEO's abilities to measure, analyze, and create value for a company. Sharpen the skills that compliment your SEO specialty to demonstrate to managers and C-level executives that you have the bigger picture in mind.
Length: 57 min.
You will learn:
Why rankings are only a KPI, not the end goal for Search Engine Optimization
How to weigh the effectiveness and cost of keyword opportunities
Why researching appropriate keywords is vital
How to identify your loyalists, and why you should use the words they use to describe your product