Fundamentals Workshop: SEO Team Structure - 05/13/2014
Does the SEO team at your company only perform keyword research? Or does the team also have a say in the website programming, the link building strategy, content development, and social amplification? If your company is doing it right, the SEO team should have a say in all of these, and more. Throughout this recorded webinar, Matt explores the various successful, and less-than successful, team structures for SEO teams. See how various companies structure their teams and stay around for a discussion of how various attendees structure their SEO teams at the companies where they work.
Length: 45 min.
You will learn:
How SEO impacts nearly all aspects of a company
Team structures such as the informer and performer
Why siloed teams have trouble integrating SEO best practices