Fundamentals Workshop: Technology - The Key to Loyal Customers - 10/16/2013
Technology is the key for streamlining communications between brands and customers. With enough data, well-targeted messages and technology can together enhance communications that encourage repeat visits and repeat purchases. In this workshop, Matt covers how technology is accomplishing this and why it's important to consider using these types of systems, especially in an ecommerce environment. Gain some insight on how technology is improving communication and consider whether this would be a valuable path for your business.
Length: 53 min.
You will learn:
Why technology is important for segmenting and streamlining relationships between brands and customers
Why customers don't feel overwhelmed by numerous emails as long as they're relevant
Effective methods of delivering personal, targeted emails
The importance of personalized offers
How mobile is changing how brands interact with customers