Without measuring the results of your Search Engine Optimization, you'll be unaware if your optimization efforts are on target, or completely off base. There are three key factors that affect how SEO is measured, and these can be used to increase traffic and to meet conversion goals for your website. In this video Matt goes over everything you need to know about how to measure SEO so you can optimize and analyze for keyword intent.
Length: 29 min.
You will learn:
How personalization, regionalization, and socialization affect ranking reports.
How to track the success of your SEO efforts
How to analyze your web analytics conversions and goals
Why focusing on long tail keywords can be beneficial