One of the biggest problems for many CEOs is called shiny object syndrome. This is the problem of becoming fixated on the latest and greatest new tool or major problem solver without truly considering whether it actually benefits the business in a profitable way. Matt dives into this topic and shows why it's important to create measureable goals before focusing your limited resources on a shiny new toy. Learn how to avoid the pitfalls of focusing on unimportant tools and toys, and discover why you should create a plan before incorporating a new marketing technique into your business.
Length: 32 min.
You will learn:
How to identify if you've fallen victim to shiny object syndrome
The myth of the #1 ranking
Why it's important to measure the value of your top performing keywords
How to use a channel report to learn efficient ways to allocate your resources