Google's algorithm changes always seem to shake up the online marketing world, even though the changes generally only affect a small minority of websites. Typically, these websites manipulate their rankings using black-hat or gray-hat SEO tactics. As Matt explains throughout this lesson, businesses that use ethical marketing tactics don't need to worry about algorithmic penalties. If you stop trying to manipulate the algorithm, then your marketing team can focus on creating lasting and beneficial impacts for the business. Follow Matt as he explains why you should focus on ethical online marketing and creating real reasons for your customers to continue using your products and services.
Length: 33 min.
You will learn:
The basic premise behind how search engines crawl and search the web
Why you should be wary of algorithm analysis and optimizing according to the most recent changes
The types of online strategy that won't create high risks for your business
How to focus on profitable business goals instead of just KPIs