Imagine yourself walking by a deli with an empty stomach just before lunch time and receiving a push message on your phone with an offer for 50% off your favorite sandwich. These types of scenarios are very real, and they're made possible by beacons. A beacon is a form of location-based mobile marketing in which a small device sends a "ping" to a phone within the immediate vicinity, often just a couple feet away. Shortly after, a push message is delivered to that phone with a deal or an offer of value. While the potential of this technology is obvious and immense, there are plenty of limitations to consider before implementing beacons. Learn how beacons work and consider how these gadgets can drive loyalty at your brick and mortar location.
Length: 16 min.
You will learn to:
Define beacons and their potential in delivering relevant offers to local mobile users
Recite four barriers of using beacons
Recognize whether beacons can take your location-based marketing to the next level
Distingusih between the promise and reality of beacons