The logistics of employing beacons really hinges upon defining goals for your beacon program. What can you expect from sending ultra-relevant push notifications to consumers at brick-and-mortar locations? For certain venues, such as sports arenas or movie theaters, the benefits of employing beacons are obvious. Set your beacon program in motion by defining goals and KPIs, and determine how your push messages will deliver value for your most loyal consumers.
Length: 15 min.
You will learn to:
Determine whether employing beacons will strengthen the benefits of your other loyalty efforts
Set goals you would expect to meet from employing beacons
Define KPIs to measure the success of your beacon program
Combine push notification best practices with beacons for successful location-based marketing