Every business should have a mobile application, right? Jeff shows why this is the case for some businesses, but for others it is actually the wrong thing to do. Understanding the strategy behind creating an app will help you decide whether it is something your business needs.
Length: 25 min.
You will learn to:
Describe different means of creating apps
Prioritize criteria for understanding how your app is performing
Name the reasons why you should, or should not, create a mobile application