Facebook users are twice as active when accessing Facebook from a mobile device. This activity means that the potential for effective advertisements on Facebook for mobile is significantly higher than its desktop counterpart. Over half of all social media dollars go directly to Facebook, and for good reason. In this video, Jeff goes over the benefits of advertising on Facebook, the types of ads currently available, and the direction Facebook advertising is headed. Gather important knowledge about how to be most effective with Facebook advertising for mobile, and be ready for constant changes.
Length: 20 min.
You will learn to:
Describe possible limitations of the mobile environment
Distinguish the types of ads available for Facebook
Differentiate between Promoted Posts, Page Post Ads, Sponsored Stories, Mobile App Install Ads, and the benefits of each