Every day, consumers are using their mobile devices to discover new brands, engage with familiar ones, and make on-the-spot buying decisions. Harness the power of making your brand present at all times through the Mobile platform. This introduction provides an overview of the dramatic changes under way for marketers, and how you can better leverage mobile channels to drive sales, engagement, and customer loyalty.
Length: 35 min.
You will learn to:
Identify the critical difference between Mobile Marketing and Mobile Advertising
Explain what constitutes a successful Mobile Marketing program and how to judge its effectiveness
Judge how Mobile can reinvigorate your radio and television advertising
Express how consumer search activities differ on Mobile from PC
Define the three core expectations of Mobile users you must address