Mobile Advertising, while similar to advertising across the rest of the web, has some unique applications not available through other platforms. Follow along as Jeff presents this comprehensive overview of all the key terms and concepts associated with advertising through mobile devices. Learn the advertising options you have, the rules of mobile advertising, and how to target your core audience.
Length: 18 min.
You will learn to:
Adapt to your consumers' needs
Name the nine different types of mobile ads that customers respond to
Manage your money when dealing with mobile ads
Understand the impact of mobile advertisements and the benefits they can bring to your business
Identify what key factors to look for when analyzing your mobile ad data